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 MBJ Keon Davis

According to Keon Davis, the fresh, fruity, healthy smoothies his company Smooth-N-Groove whips up are so good, they’ll make you dance.

Current locations: 4, including spots in Auburn and one inside the Atlanta Highway Walmart location in Montgomery.

How did you come up with the name for your company? I always loved the California Raisins growing up, the animated, dancing raisins with the sunglasses, so when I first had the idea for a smoothie and juice bar, I thought of the different fruit with sunglasses, and that became the logo. I took it a step further by naming the smoothies after popular types of dances, like Fox Trot and Running Man.

How did your company get into Walmart? My business began in 2011 with a smoothie food truck I put in prominent locations on campus at Auburn University. When I won the Black Enterprise Award and their Elevator Pitch competition in 2015, Walmart, a major sponsor, was there and got inter­ested in my concept. After I won the National Urban League pitch competition, Walmart contacted me saying they were looking for a healthier food choice for their stores, and I fit the bill, so I put one of my stores in Montgomery’s Atlanta Highway Walmart. There are 150 Walmart stores in the Southeast with spaces for food retailers, and we are working on a deal to go into all of them. But right now we are refin­ing our process and taking the time to grow right.

How many smoothies does Smooth-N-Groove make each day? Up to 200.

What does the future of Smooth-N-Groove look like? More Walmart locations. We have a contract to serve our smoothies at the Georgia Dome in Atlanta, and I hope to get some in airports.

COMPANY FOUNDED 2011
smoothngroove.com

AWARDS & HONORS
Winner of the 2015 BLACK ENTERPRISE MAGAZINE Entrepreneur of the Year award

Winner of the 2015 National Urban League Small Business Matters Elevator Pitch Competition

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    41 Commerce Street, P.O. Box 79, Montgomery, Alabama 36101   Tel: 334.834.5200   Fax: 334.265.4745   Sitemap