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Montgomery Business Journal Melisa Warnke

Melissa Warnke came to Montgomery from Cullman, Ala., to work as a reporter for WSFA-TV. Now, as Communications and Engagement Manager for the Alabama Retail Association, a key part of her job is still telling stories. And the story of retail in Alabama is an important one. Including food and beverage establishments, retail is our state’s top private sector employer.

What is the association’s mission? To promote and protect the retail industry in Alabama. We also serve as the voice for retailers to the Alabama Legislature and the U.S. Congress. One in four people in Alabama work in retail, and local retailers are the backbone of our communities.

How many businesses does the association represent? The association represents 4,200 members with some 6,000 locations statewide, ranging from small, family-owned retail stores to large national chains.

What is your primary role? I work to build relationships with our members, the media and peer-groups (like chambers, downtown groups, etc). I do writing for our website, magazine and member communications as well as video production, public speaking and social media.

What is BizTalk MGM? It’s a radio show I host every Monday night at 6 p.m. on WVAS 90.1 FM. And you can listen to podcasts of all the episodes on the Chamber’s website. The show was created to connect the community to business topics that matter – whether that’s learning new ways to market your business, gaining insight on how to network with other business owners or getting connected with the resources we have in this community. Full credit goes to Temisha Young, who produces the show and developed the show along with Lisa McGinty, both at the Chamber. And it was the brainchild of Ron Simmons, also at the Chamber.

What’s your favorite thing about your job? I take pride in knowing the work that I do every day has a tangible impact, and every day at Alabama Retail is something new.

OPERATED SINCE 1943
alabamaretail.org

RECENT HONORS:
I was recently named a “Rising Star” by PR News and the Social Shake-Up in the 2017 Movers and Shakers awards. I also recently received a “Medallion” for my work with our “Shop Alabama” campaign from the Public Relations Council of Alabama. The campaign has been my “baby,” and I have enjoyed leading the charge to educate Alabamians on the importance of supporting local retail. Next year, the Alabama Retail Association will mark its 75th anniversary.

Related Links


Calendar of Events

Point of Light Award Deadline
Mon, 20 Nov 2017
5:00 PM - 6:00 PM

BizTalk MGM Radio Broadcast
Mon, 20 Nov 2017
6:00 PM - 6:30 PM

4 Ways to Market Your Business Locally
Tue, 21 Nov 2017
12:00 PM - 1:00 PM

Eggs & Issues with Ronald Burgess, Lt General, US Army, Retired
Mon, 27 Nov 2017
7:30 AM - 8:30 AM

BizTalk MGM Radio Broadcast
Mon, 27 Nov 2017
6:00 PM - 6:30 PM

Dale Carnegie Workshop How Smart Leaders Create Engaged Employees
Tue, 28 Nov 2017
8:00 AM - 11:00 AM

: Key Steps to Develop and Evaluate Your Business Idea
Tue, 28 Nov 2017
12:00 PM - 1:00 PM

5 Marketing Moves You Can Make Now To Increase Your 2018 Revenues
Thu, 30 Nov 2017
12:00 PM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 04 Dec 2017
6:00 PM - 6:30 PM

Business 101: Start It Up
Tue, 05 Dec 2017
8:30 AM - 9:30 AM

Complete 2017 Year-end with a Tune-Up on your contracting registrations!
Tue, 05 Dec 2017
9:00 AM - 10:00 AM

145th Annual Meeting
Thu, 07 Dec 2017
12:00 PM - 1:30 PM

BizTalk MGM Radio Broadcast
Mon, 11 Dec 2017
6:00 PM - 6:30 PM

The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential
Wed, 13 Dec 2017
11:30 AM - 1:00 PM

Payroll Tax Update
Thu, 14 Dec 2017
8:30 AM - 11:30 AM

Business After Hours
Thu, 14 Dec 2017
5:00 PM - 7:00 PM

BizTalk MGM Radio Broadcast
Mon, 18 Dec 2017
6:00 PM - 6:30 PM


    41 Commerce Street, P.O. Box 79, Montgomery, Alabama 36101   Tel: 334.834.5200   Fax: 334.265.4745   Sitemap