Slideshow image

From its first telecast on Christmas Day in 1954 all the way to today, WSFA-TV has been serving our area, becoming a trusted source for both hyper-local and broad news, as well as weather and sports coverage delivered with cutting-edge technology. 

HISTORY: WSFA-TV signed on the air on December 25, 1954. But before it was a television station, the call letters W-S-F-A were familiar in Montgomery. Gordon Persons (who went on to become an Alabama governor) opened Alabama’s fourth radio station in 1930, locating it at what was then the city’s airport. He publicized the station with the slogan, “With the South’s Finest Airport,” hence, WSFA. Raycom Media, headquartered in Montgomery, has owned WSFA since January 2006. In August 2006, WSFA was the first television station in Alabama to upgrade to digital, non-linear video news gathering equipment, and it was the first television station in Montgomery to begin broadcasting in high-definition in 2008. 

NUMBER OF EMPLOYEES: 108 

WHAT SERVICES DOES WSFA PROVIDE THE RIVER REGION COMMUNITY? Local news, weather and sports coverage, NBC news, entertainment and sports programming and syndicated entertainment programs. Via digital platforms, local news, weather and sports as well as weather-focused content on the WSFA First Alert Weather app. And on social media, all of the above. 

WHAT IS WSFA’S ROLE IN THE COMMUNITY? To serve as the information source during breaking news and breaking weather. WSFA has also made it a goal to be involved in the community by bringing awareness to events and causes that shape who we are. 

WHAT SETS WSFA’S NEWS AND WEATHER TEAM APART? Our people. For more than 60 years, WSFA 12 News has employed the right people at the right time to do the job needed to share the stories, happenings and document history in central and south Alabama. We are journalists who love to share and tell the stories of people who we serve. Our team is driven by the fact that we never want to let down our viewers.

HOW HAVE CHANGES IN TECHNOLOGY AFFECTED WSFA? Consumers have the ability to get our news when they want it, how they want it and where they want it. Our deadline in 2017 is “NOW.” 

RECENT AWARDS: Through the years, WSFA has been honored with hundreds of Associated Press Awards, numerous community awards and was named the Alabama Broadcasters Station of the Year in 2010 and 2012. 

12 EAST DELANO AVENUE / MONTGOMERY / 334-288-1212 / WSFA.COM 

Related Links


Calendar of Events

Diversity Summit’s Small Business & Entrepreneurs Speakers Series
Mon, 25 Sep 2017
3:30 PM - 5:00 PM

BizTalk MGM Radio Broadcast
Mon, 25 Sep 2017
6:00 PM - 6:30 PM

Diversity Summit
Tue, 26 Sep 2017
9:00 AM - 5:00 PM

Diversity Summit’s Small Business & Entrepreneurs Speakers Series
Tue, 26 Sep 2017
5:00 PM - 6:30 PM

Business After Hours
Thu, 28 Sep 2017
5:00 PM - 7:00 PM

Money Maters Event spans multiple days
Mon, 02 Oct 2017 -
Thu, 05 Oct 2017

11:00 AM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 02 Oct 2017
6:00 PM - 6:30 PM

Business 101: Start It Up
Tue, 03 Oct 2017
8:15 AM - 9:30 AM

Funding Opportunties For Women Entrepreneurs
Thu, 05 Oct 2017
12:00 PM - 1:00 PM

Live 2 Lead Montgomery
Fri, 06 Oct 2017
8:00 AM - 12:00 PM

BizTalk MGM Radio Broadcast
Mon, 09 Oct 2017
6:00 PM - 6:30 PM

60 Minute Coffee
Wed, 11 Oct 2017
8:00 AM - 9:00 AM

Beyond Google: Free Market Research at Your Library
Thu, 12 Oct 2017
11:15 AM - 12:45 PM

Making Smart, Ethical Business Decisions
Thu, 12 Oct 2017
12:00 PM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 16 Oct 2017
6:00 PM - 6:30 PM

Business 101: Start It Up
Tue, 17 Oct 2017
8:15 AM - 9:30 AM

Conversations: Roundtables for Professional Women
Wed, 18 Oct 2017
11:00 AM - 1:00 PM

Business Tax Update
Thu, 19 Oct 2017
11:00 AM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 23 Oct 2017
6:00 PM - 6:30 PM


    41 Commerce Street, P.O. Box 79, Montgomery, Alabama 36101   Tel: 334.834.5200   Fax: 334.265.4745   Sitemap