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Ashley Jernigan MBJ

She may have just founded her new company JDB Hospitality, but Ashley Jernigan is already a familiar— and friendly—face around Montgomery. Her belief in the power of public relations and a commitment to her adopted home community are driving her latest venture.

What does JDB stand for? Jernigan. Dias. Brandle. The J is my married last name, the D is my mother’s maiden name, and the B is my father’s last name. 

What is your background? I have nearly a decade of experience in hospitality marketing and events. I started my career at the Capital City Club holding titles such as Assistant Membership/Private Event Director, Member Relations Director and Private Event Director. Then, I became the Marketing and Client Relations Director for Jerry Kyser Builder, Inc. and Central Restaurant. 

What brought you to Montgomery? I am from Richmond, California. Alabama State University’s Admissions Director gave a presentation at my high school. She reviewed my transcripts and told me I could receive an academic scholarship. She spoke to me like a mother and made me feel comfortable enough to attend a university sight unseen. I have lived here ever since. 

What are JDB Hospitality’s services? I specialize in helping businesses in the food and beverage, travel and tourism, and venue and accommodations industry develop and execute a marketing and public relations plan to reach their target market. 

Why are branding and public relations so important? Good branding is more than a memorable logo; it provides employees with direction and motivation, increases the value of a company and makes acquiring new customers easier. Public relations is important because no matter how much you tell someone your business is awesome, getting someone else talking about how awesome it is carries much more weight. 

What’s your favorite thing about your job? Helping my clients get immersed in the their community and get featured in media. 

COMPANY FOUNDED 2016
jdbhospitality.com 

MAKE IT COUNT
Plan the work and work the plan. So many people think marketing and PR are like throwing things at a wall to see what sticks. They’re not. I help businesses understand their internal and external target markets and develop a strategic plan to reach them so they can start to see growth in their business. 

Related Links


Calendar of Events

Diversity Summit’s Small Business & Entrepreneurs Speakers Series
Mon, 25 Sep 2017
3:30 PM - 5:00 PM

BizTalk MGM Radio Broadcast
Mon, 25 Sep 2017
6:00 PM - 6:30 PM

Diversity Summit
Tue, 26 Sep 2017
9:00 AM - 5:00 PM

Diversity Summit’s Small Business & Entrepreneurs Speakers Series
Tue, 26 Sep 2017
5:00 PM - 6:30 PM

Business After Hours
Thu, 28 Sep 2017
5:00 PM - 7:00 PM

Money Maters Event spans multiple days
Mon, 02 Oct 2017 -
Thu, 05 Oct 2017

11:00 AM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 02 Oct 2017
6:00 PM - 6:30 PM

Business 101: Start It Up
Tue, 03 Oct 2017
8:15 AM - 9:30 AM

Funding Opportunties For Women Entrepreneurs
Thu, 05 Oct 2017
12:00 PM - 1:00 PM

Live 2 Lead Montgomery
Fri, 06 Oct 2017
8:00 AM - 12:00 PM

BizTalk MGM Radio Broadcast
Mon, 09 Oct 2017
6:00 PM - 6:30 PM

60 Minute Coffee
Wed, 11 Oct 2017
8:00 AM - 9:00 AM

Beyond Google: Free Market Research at Your Library
Thu, 12 Oct 2017
11:15 AM - 12:45 PM

Making Smart, Ethical Business Decisions
Thu, 12 Oct 2017
12:00 PM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 16 Oct 2017
6:00 PM - 6:30 PM

Business 101: Start It Up
Tue, 17 Oct 2017
8:15 AM - 9:30 AM

Conversations: Roundtables for Professional Women
Wed, 18 Oct 2017
11:00 AM - 1:00 PM

Business Tax Update
Thu, 19 Oct 2017
11:00 AM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 23 Oct 2017
6:00 PM - 6:30 PM


    41 Commerce Street, P.O. Box 79, Montgomery, Alabama 36101   Tel: 334.834.5200   Fax: 334.265.4745   Sitemap