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Ashley Jernigan MBJ

She may have just founded her new company JDB Hospitality, but Ashley Jernigan is already a familiar— and friendly—face around Montgomery. Her belief in the power of public relations and a commitment to her adopted home community are driving her latest venture.

What does JDB stand for? Jernigan. Dias. Brandle. The J is my married last name, the D is my mother’s maiden name, and the B is my father’s last name. 

What is your background? I have nearly a decade of experience in hospitality marketing and events. I started my career at the Capital City Club holding titles such as Assistant Membership/Private Event Director, Member Relations Director and Private Event Director. Then, I became the Marketing and Client Relations Director for Jerry Kyser Builder, Inc. and Central Restaurant. 

What brought you to Montgomery? I am from Richmond, California. Alabama State University’s Admissions Director gave a presentation at my high school. She reviewed my transcripts and told me I could receive an academic scholarship. She spoke to me like a mother and made me feel comfortable enough to attend a university sight unseen. I have lived here ever since. 

What are JDB Hospitality’s services? I specialize in helping businesses in the food and beverage, travel and tourism, and venue and accommodations industry develop and execute a marketing and public relations plan to reach their target market. 

Why are branding and public relations so important? Good branding is more than a memorable logo; it provides employees with direction and motivation, increases the value of a company and makes acquiring new customers easier. Public relations is important because no matter how much you tell someone your business is awesome, getting someone else talking about how awesome it is carries much more weight. 

What’s your favorite thing about your job? Helping my clients get immersed in the their community and get featured in media. 

COMPANY FOUNDED 2016
jdbhospitality.com 

MAKE IT COUNT
Plan the work and work the plan. So many people think marketing and PR are like throwing things at a wall to see what sticks. They’re not. I help businesses understand their internal and external target markets and develop a strategic plan to reach them so they can start to see growth in their business. 

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Calendar of Events

Point of Light Award Deadline
Mon, 20 Nov 2017
5:00 PM - 6:00 PM

BizTalk MGM Radio Broadcast
Mon, 20 Nov 2017
6:00 PM - 6:30 PM

4 Ways to Market Your Business Locally
Tue, 21 Nov 2017
12:00 PM - 1:00 PM

Eggs & Issues with Ronald Burgess, Lt General, US Army, Retired
Mon, 27 Nov 2017
7:30 AM - 8:30 AM

BizTalk MGM Radio Broadcast
Mon, 27 Nov 2017
6:00 PM - 6:30 PM

Dale Carnegie Workshop How Smart Leaders Create Engaged Employees
Tue, 28 Nov 2017
8:00 AM - 11:00 AM

: Key Steps to Develop and Evaluate Your Business Idea
Tue, 28 Nov 2017
12:00 PM - 1:00 PM

5 Marketing Moves You Can Make Now To Increase Your 2018 Revenues
Thu, 30 Nov 2017
12:00 PM - 1:00 PM

BizTalk MGM Radio Broadcast
Mon, 04 Dec 2017
6:00 PM - 6:30 PM

Business 101: Start It Up
Tue, 05 Dec 2017
8:30 AM - 9:30 AM

Complete 2017 Year-end with a Tune-Up on your contracting registrations!
Tue, 05 Dec 2017
9:00 AM - 10:00 AM

145th Annual Meeting
Thu, 07 Dec 2017
12:00 PM - 1:30 PM

BizTalk MGM Radio Broadcast
Mon, 11 Dec 2017
6:00 PM - 6:30 PM

The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential
Wed, 13 Dec 2017
11:30 AM - 1:00 PM

Payroll Tax Update
Thu, 14 Dec 2017
8:30 AM - 11:30 AM

Business After Hours
Thu, 14 Dec 2017
5:00 PM - 7:00 PM

BizTalk MGM Radio Broadcast
Mon, 18 Dec 2017
6:00 PM - 6:30 PM


    41 Commerce Street, P.O. Box 79, Montgomery, Alabama 36101   Tel: 334.834.5200   Fax: 334.265.4745   Sitemap